Here’s an example:
--I had a client who was going grocery shopping three times per week in the name of “saving money”. She was going to the discount grocery store for the kid’s school snacks. Then she'd stop at the local meat market (because they have good sales). And, finally, she'd head over to the local supermarket for produce and toiletries.
When I compared her total grocery bill to that of clients who weren’t OBSESSED WITH GETTING THE BEST PRICE… she was spending way more! $75 per week more than other clients with the same size family. Plus, she was wasting her precious time, and adding extra stress to her week.--
The idea of always getting the best price encourages more and more shopping. We expose ourselves to more items and advertising. We increase the desires we have and feel less satisfied with the purchase.